Our story

  • The start : From Family Business to Global Trade Pioneer

    TRIVSEL Group began its journey in the early 2000s as a family-run business in
    Madagascar, trading in telecommunications, IT equipment, and textiles. With a deep-rooted passion for commerce and an entrepreneurial spirit, the founding family navigated the local market, building strong relationships and mastering the intricacies of Madagascar's trade landscape. This early phase laid the foundation for the company's ethos: fostering trust, reliability, and a keen understanding of market needs.

Expanding Horizons: Entering the Vehicle Import-Export Market

As the years progressed, TRIVSEL expanded its reach within the country. The company ventured into the import-export of vehicles, marking its first significant step into a more diverse trading environment. Through perseverance and strategic planning, TRIVSEL Group established multiple points of sale and developed a robust distribution network across Madagascar. Its growing expertise in local trade dynamics and a commitment to quality earned TRIVSEL Group the trust of both suppliers and customers, solidifying its reputation as a key player in the region.

Breaking Boundaries: Expanding into the European Market

Recognizing the potential for growth beyond Madagascar, TRIVSEL set its sights on new horizons. In 2018, the company took a bold step into the European market, opening an office in France. This strategic move allowed TRIVSEL to not only access new markets but also to bridge African products with European consumers and vice versa. The European expansion broadened TRIVSEL's network, enabling the company to develop more sophisticated logistics, supply chain management, and trade services.

Expanding Expertise in High-Demand Sectors

Building on its success in Madagascar and Europe, TRIVSEL Group has developed deep expertise in key product categories that address the growing needs of the Malagasy market. By focusing on high-demand sectors such as solar energy solutions, construction materials, and agricultural equipment, TRIVSEL has positioned itself as a key player in the country’s development efforts.With strategic partnerships already established in Asia for products like solar kits, affordable electronics, and fertilizers, TRIVSEL ensures that these essential goods reach Madagascar efficiently and at competitive prices. The group’s proven logistics capabilities and extensive market knowledge make it a trusted distributor in the region.

Why Choose Trivsel Group ?

  • Strategic presence

    With offices in Madagascar and France, we offer direct access to key markets, ensuring that your products are distributed
    efficiently and effectively.

  • Expertise and Experience

    Our team combines local market
    knowledge with international trade expertise, providing you with insights and strategies to maximize your business opportunities.

  • Commitment to Partnerships

    We value long-term, mutually beneficial relationships. Your success is our priority, and we work closely with you to navigate the complexities of global trade.

Our Values

Integrity: We operate with honesty, transparency, and a strong ethical foundation in every transaction.

Efficiency: We strive for excellence in all our processes, ensuring quick, reliable, an cost-effective services.

Innovation: We continuously seek new ways to improve our services and create added value for our partners.

Our Mission

To empower businesses by connecting them with new markets and providing end-to-end support in international trade. We are committed to delivering reliable, efficient, and innovative solutions that drive success for our partners.

Key figures

  • 20+ Years of Experience

  • 50+ Retail Outlets, Distribution Points, Warehouses, E-commerce platforms

  • 100+ Trusted Partners

  • Presence in 3 Continents: Africa, Europe, Asia

  • 6 Key Sectors

Where We Operate

With headquarters in Antananarivo, Madagascar, and a strategic office in Toulouse, France, TRIVSEL Group bridges markets across three continents. Our robust network allows us to operate efficiently across Africa, Europe, and Asia. Explore our locations to see how we connect businesses with global opportunities.